Franchise agreement signed with long-term partner for Crowne Plaza Bangkok Rama 9
Denham, United Kingdom, 2020-Dec-04 — /Travel PR News/ — InterContinental Hotels Group (IHG®) has signed a landmark franchise agreement with real estate experts, Siamese Asset to expand its world-renowned Crowne Plaza brand in Bangkok.
The new Crowne Plaza Bangkok Rama 9 hotel will open in 2025in a prime city location, close to the Thai capital’s new central business district.
The announcement signals the first time IHG has completed a franchise agreement in Thailand, as they expand their relationship with long-term partner Kew Green, a franchisee of more than 40 hotels in the UK. Kew Green have undertaken a joint venture with experienced real estate developer Siamese Asset to bring the milestone arrangement to fruition.
Serena Lim, Vice President, Development for IHG, South East