“Once the whole coronavirus started up, it was, ‘Coach, we need to hear from you,’” Knapp said. “The only other thing I knew was that the title had to be ‘I believe in you.’ That is his message to kids in the book.”
Imagine you had $22,000 to spend on something frivolous. What would you buy? Maybe an extravagant vacation? Or perhaps a 1.7 carat cushion-cut yellow diamond ring from Tiffany. Art collectors might snag a signed Warhol lithograph. We spend half our time in quarantine daydreaming, anyway, so think big.
Publishing house Callaway is hoping you might consider spending that money on its latest release: The Sistine Chapel book trilogy. It’s the result of a five-year collaboration between Callaway, the Vatican, and the Italian art publisher Scripta Maneant to digitize the Sistine Chapel frescoes in their entirety, at a 1:1 scale. The set costs $22,000 and is sold direct to consumer, sight unseen, and no returns.
From Audible to Netflix, the humble art book has a lot of competition these days. But that’s exactly why this extravagant set makes sense, according to Callaway founder and