CHENNAI: Spanish La Liga club Sevilla are planning to put their first footprints on Indian soil. The current Europa champions are in talks to partner a club in India in order to gain recognition among the football-crazy fans in the country.
Talking about the venture, Sevilla CEO Jose Maria Cruz said that though they considered other countries to build their brand, they instead settled in on India.
“We have always been a small club with limited resources but now we want to start growing internationally. We want to define who we are and India is the main objective for us.
“Previously, we had our focus on countries like the USA, Mexico, Japan, China and a few African countries; but India and its market demand most of our efforts and resources for at least the next three years,” he said during a press conference conducted by La Liga.
The club plans to have an exchange programme where the Indian club will send players to the Sevilla academy for training after Covid-19 and academy coaches will also travel to India.
“We can divulge our plans further when we finally put pen on paper,” he said.
Jose Maria also revealed that they had first talked about buying shares in an Indian club but that deal fell through at the eleventh hour.
“Earlier, we had an opportunity to make a deal with an ISL club, but they backed out in the last minute only to enter into a partnership with another European club. Now, we are aiming to announce a long-term partnership with an unnamed Indian club by December with whom we want to create a sporting asset,” said Cruz.
“We want to create new technological projects in India… we never wanted to partially own any club. Within the next two years, we plan to play some friendly matches in the country with Sevilla B, who are currently in Segunda Division B.”