IRELAND/AUSTRALIA. Retail inMotion (RiM), the prominent provider of retail and technology solutions for airlines, and digital magazine publisher e-Mersion Media have entered into an exclusive partnership. It focuses on expanding the provision of digital content into the international airline and rail markets.
Melbourne-headquartered e-Mersion Media specialises in bespoke publishing platforms that provide advertising opportunities complete with end-to-end usage, engagement tracking and user data analytics.
For the aviation and travel sector, the company provides a digital solution for airlines and rail services to economically and efficiently manage the onboard experience.
The company enables the remote delivery of services to the passenger’s device including inflight entertainment, inflight magazines, onboard duty free shopping, food & beverage ordering and payment, safety and security information and fully interactive advertising.
Retail inMotion CEO Stefan Patermann said: “Personalisation is becoming more important than ever in the airline industry and offering the right products to the right person at the right time makes the difference between a good on-board experience and a great one.”
“We are going beyond traditional print magazines and digital pdfs to provide bespoke, mobile solutions that truly engage a brand with its audience” – e-Mersion Media Founder and Managing Director John Iliopoulos
He added: “Through our partnership with e-Mersion Media, we hope to further digitise and break new ground in inflight retail. By combining e-Mersion Media’s high-end digital magazine publication platform with our retail capabilities and end-to-end technology platform, we are able to upgrade the passenger experience and provide them with a more flexible and custom-built retail offer.”
e-Mersion Media Founder and Managing Director John Iliopoulos said: “We very much look forward to working closely with RiM to be able to expand their unique offer to both their current and future clients. We are confident that our ground-breaking fully interactive digital publishing platform will not only enhance the entire customer journey of passengers but also open up new revenue opportunities for RiM’s partners.
“Our goal with e-Mersion Media has always been to deliver the ‘next chapter in publishing’. We are going beyond traditional print magazines and digital pdfs to provide bespoke, mobile solutions that truly engage a brand with its audience by delivering an environmentally sustainable and mobile friendly experience with access to live content and the ability to shop safely online, in real time.
“In a post-COVID world consumers are going to demand paperless, virtual experiences and e-Mersion Media is well placed to help magazines, brands and events deliver these experiences to transition successfully into the future.”
JNS Brand Management, led by former Scorpio International CEO Stuart McGuire, is providing consultancy services to e-Mersion Media in travel retail.
Watch a 30-second video on the partnership announcement here.