Cathy, a successful Etsy merchant who prefers to use just her first name, has never been to Charleston. She would very much like to visit the city, though. She’s heard the downtown streets are beautiful.
While Cathy is based in Miami, she knows plenty of women who’ve taken Charleston trips. They’ve bought shirts from her to commemorate them.
Among the items in Cathy’s AirportCandy shop are T-shirts emblazoned with splashy slogans that match tourist destinations with special occasions, such as “It’s My Wife’s 50th Birthday Cruise,” “Sweet Sixteen London Trip” and “Mother Daughter Trip New York City.”
To come up with the most in-demand combinations, Cathy pokes around online.
“Basically, I get information from Google,” she says.
Her own sales also function as market research. And she’s noticed a few Southern cities stand out for their popularity with small groups of travelling pals.
“I sell a lot of Nashville shirts,