IRVING — Businessman J.C. Seneca, a member of the Seneca Nation, has spent the past year celebrating the 25th anniversary of his Native Pride Travel Plaza with a focus on his Tallchief heritage and ancestry.
This November, however, his attention was refocused on national recognition of his own accomplishments as he received the Native Business Entrepreneur of the Year Award.
The honor was presented to Seneca at the Native Business Virtual Summit on Nov. 20. According to Carmen Davis, founder, publisher and executive editor of Native Business Magazine, the award recognizes Native businesses and individuals who are rising above challenges and circumstances to advance business and protect sovereignty. It also celebrates Natives who demonstrate courage, innovation and commitment to economic self-sufficiency and prosperity.
“J.C. Seneca has mastered the vertical integration of businesses,” Davis said. “His operations are completely self-sufficient, and revenue from one is funneled to capitalize the next.”