Singer Adele has turned down numerous diet endorsement deals, thought to be worth £40million (NZ$78 million), according to British reports.
It is believed the Hello hit-maker has been approached by multiple businesses and marketing companies eager to work with her after she publicly debuted her svelte figure last year.
However the 32-year-old has refused the lucrative offers, choosing to focus her energy on completing her fourth studio album, due later this year.
The Sun reported a source close to the singer as saying “Adele has flatly refused several multi-million pound deals, including diet plans, food companies, vegetarian lifestyle packages, cookbooks, exercise videos and even catwalk modelling.
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“Firms have pitched the Oscar-winner deals galore, but she wants to shy away from being a Kardashian clone by earning loads from a side hustle.”
Adele addressed her significant weight loss directly while hosting US comedy show Saturday Night Live last week.
“I know I look really, really different since you last saw me,” Adele said as part of the show’s opening monologue.
“But actually, because of all the Covid restrictions and the travel bans, I had to travel light – I could only bring half of me, and this is the half I chose,” she joked.
The Someone Like You singer has lost a reported 44kg since she split from her husband Simon Konecki in April last year.
Fans got a first glimpse of her noticeably slimmed-down figure at Drake’s birthday party in October 2019, when she posted a photo to Instagram with the caption: “I used to cry but now I sweat.”