Sketchy behavior, bordering on the completely inappropriate, might’ve earned you a lump of coal in your holiday stocking in years past. Cases in point: lying to your roommate to get some alone time or, on the more extreme end, faking a wedding just to rack up the gifts.
But since this is 2020, many sins are forgiven. At least that’s according to a cocktail-swilling Santa who not only looks the other way but delights in your misdeeds.
This dapper gentleman stars in a seasonal campaign for Virgin Hotels called “You’ve Been Good Enough.” Secondary, even catchier tagline: “Screw naughty or nice!”
The series of 15-second vignettes, from Joan Creative, shows this not-at-all-saintly Nick reading through lists of shenanigans and pardoning every wrongdoer. (He’s not the first Santa to make exceptions in 2020. U.K. retailer Tesco recently launched a campaign announcing there would be “No Naughty List” this year.)